Social Media Planning

Posted on Feb 27 in Social by Sean P. Dillon

The crucial factor in social media success boils down to effective planning.  Through my recent conversations with several people, I find a common denominator: everyone is participating in too many social media outlets with no focus and no plan.

Without a carefully articulated social media plan to achieve your goals, it is better not to start than start to join all the social media sites you can and not participate in them.

In anything, if you fail to plan, you plan to fail, right?  If you begin joining multiple social media web sites and building a network of friends, followers, contacts, etc. and it becomes too much for you to actively participate in, whose network is it, really?  Instead of abandoning connections because of human nature, time and space constraints or lack of interest, focus instead on what you like.  What would you be participating in if you weren’t trying to promote something?  What do you like?  Do that, but have a plan.

Plan your approach and create a strategy that works for you.  If you have a plan, focus on it and execute well, you will be more successful than the majority of your competitors!

How We Started

Posted on Feb 25 in Agency News by Sean P. Dillon

Cyentist was born on a cold, snowy evening in February 2009 on the streets of Lower Manhattan.  Earlier that day, I was attending a small business summit, where more than 200 entrepreneurs from New York City came to learn from some of the biggest tech firms in the world.  The subject matter was about how to leverage technology to run a business more effectively.  At the end of a panel discussion, the panel gave the floor to the audience for questions and answers.

I stood in the back of the room, quietly listening to members of the audience stand up and address the panel of “experts”.  Their questions ranged from, “Is there a service that will help me with managing my blog—or even coaching me on what to write about?” and “I keep hearing about Twitter.  What is it and should my company be using it?  I wanted to raise my hand to answer them, especially when the panelists turned toward one another shrugging their shoulders—dumbfounded, but it was not my show.  Not that day.

Not much came from the panel in the way of answers, outside of the gloss over, “Let’s talk offline.” response.  I realized that there is a tremendous need for a social media agency that can help companies establish a strategy for social media and implement the proper tactics to make it work for them.

After the summit, I took the elevator down to the lobby and walked outside.

Within weeks we were hired by our first client and have been working with a variety of organizations since then, helping with social media, search engine visibility and design.  We believe these elements are related and work together to represent your company’s image online.