How We Started

Cyentist was born on a cold, snowy evening in February 2009 on the streets of Lower Manhattan.  Earlier that day, I was attending a small business summit, where more than 200 entrepreneurs from New York City came to learn from some of the biggest tech firms in the world.  The subject matter was about how to leverage technology to run a business more effectively.  At the end of a panel discussion, the panel gave the floor to the audience for questions and answers.

I stood in the back of the room, quietly listening to members of the audience stand up and address the panel of “experts”.  Their questions ranged from, “Is there a service that will help me with managing my blog—or even coaching me on what to write about?” and “I keep hearing about Twitter.  What is it and should my company be using it?  I wanted to raise my hand to answer them, especially when the panelists turned toward one another shrugging their shoulders—dumbfounded, but it was not my show.  Not that day.

Not much came from the panel in the way of answers, outside of the gloss over, “Let’s talk offline.” response.  I realized that there is a tremendous need for a social media agency that can help companies establish a strategy for social media and implement the proper tactics to make it work for them.

After the summit, I took the elevator down to the lobby and walked outside.

Within weeks we were hired by our first client and have been working with a variety of organizations since then, helping with social media, search engine visibility and design.  We believe these elements are related and work together to represent your company’s image online.