Cyentist Facebook Fan Page

We monitor the news on social media and our Twitter accounts are going crazy about Twitter itself–and Facebook.  Apparently people are hate Facebook because of the changes they made to, well, everything.  Meanwhile,  our competitors chit-chatted about it amongst each other while we were out meeting with potential clients explaining in real terms what Facebook means to them.  We don’t always comment on the news because it changes so fast, but certainly there is a lot of talk about the new, new, new, etc. Facebook.

It really isn’t so bad.  Actually, it would be advantageous to get a feel for how it works because it is going to continue to evolve.  So, rather than resist, Cyentist is on the record for embracing Facebook in all its freshness.  In fact, this week, we created the official Cyentist Facebook Page!  I just added our first video to the page, and I have to say, the video player is quite impressive!  Check it out:

Help us out and become a fan of the Cyentist Facebook Fan Page! Thanks!

That’s nice.

Social media marketing is tactfully joining conversations centered on your brand, products and services.  What is your brand all about?

No matter your answer, your market says, “That’s nice.  Now, let’s hear something besides your usual marketing pitch.   Let’s talk to someone who has encountered your brand first-hand.”

For some brands, this can be exciting.  There has never been a better way to quickly communicate the positives associated with a brand than there is by using social media. Conversations with our existing networks of friends, family and acquaintances can quickly answer questions such as:

•    What is it?
•    How does it work?
•    How do you use it?
•    Where can I get it?
•    How was your experience?
•    Would you use it/buy it/try it again?

Having access to a vast array of ready opinions on just about anything has its benefits–especially for those who are being positively discussed in an open forum.

For others, though this type of candid dialogue can be a nightmare.  Those brands that are hesitant to relinquish control are ultimately losing it anyway, much like squeezing a handful of sand in order to make sure you don’t drop any.  It seems the same powerful conversations that elevate brands to the very top of the market can pull others to the very bottom with little effort.

The issue is not whether there are positive or negative conversations happening online about your brand, because chances are you already have both.  The issue arises when brands are oblivious to these conversations and the long-term effects of not participating in them while they’re current.

If someone is asking what your brand, product or service is all about, what are you doing about it?

First Client

Things are definitely underway now.  CYENTIST signed it’s first client last week and we’re completing a few in-house details before making a formal announcement.  You know what they say: “The first one is always the hardest.”  Actually, there is a lot to be said about our new client.  They are definitely forward thinkers who recognize a true opportunity when they see one.  It seems they have created the “perfect storm” with regard to the launch of their product here in the USA and those in charge couldn’t be more professional and exciting to be engaged with.  We are anticipating a very successful launch and we hope the product is as well received here in the States as it is in other parts of the world already.  We intend to spread the word, as it is a solution to a problem most people have encountered personally.
Here’s to the start of a beautiful friendship and one of many synergistic business relationships sparked by a fresh idea by CYENTIST

Crowds

I saw this in the news this morning!  I thought New York had some crowded Subway stations, but there seems to be a new definition of crowded.  Check this out:

In New York, there aren’t a whole lot of conversations on the Subway–hopefully in this kind of proximity, people in Japan are making friends!  Talk about social…

Be Human

When participating in social networking via an agency or directly, you want to ensure that your identity is that of a human, not a company.  People want to connect with other people, usually as personally as possible.  Now, of course you want your interactions to be professional, especially since you do represent a company.  You just want to be sure when joining social media sites and establishing an online identity that you make it personal.  Be you; but list your company where appropriate.  Link to your company where appropriate, but don’t be “that girl” or “that guy” conducting shameless self-promotion in spite of the fact you know it’s wrong.