We monitor the news on social media and our Twitter accounts are going crazy about Twitter itself–and Facebook.  Apparently people are hate Facebook because of the changes they made to, well, everything.  Meanwhile,  our competitors chit-chatted about it amongst each other while we were out meeting with potential clients explaining in real terms what Facebook means to them.  We don’t always comment on the news because it changes so fast,

Social media marketing is tactfully joining conversations centered on your brand, products and services.  What is your brand all about? No matter your answer, your market says, “That’s nice.  Now, let’s hear something besides your usual marketing pitch.   Let’s talk to someone who has encountered your brand first-hand.” For some brands, this can be exciting.  There has never been a better way to quickly communicate the positives associated with a

Things are definitely underway now.  CYENTIST signed it’s first client last week and we’re completing a few in-house details before making a formal announcement.  You know what they say: “The first one is always the hardest.”  Actually, there is a lot to be said about our new client.  They are definitely forward thinkers who recognize a true opportunity when they see one.  It seems they have created the “perfect storm”

I saw this in the news this morning!  I thought New York had some crowded Subway stations, but there seems to be a new definition of crowded.  Check this out: In New York, there aren’t a whole lot of conversations on the Subway–hopefully in this kind of proximity, people in Japan are making friends!  Talk about social…

When participating in social networking via an agency or directly, you want to ensure that your identity is that of a human, not a company.  People want to connect with other people, usually as personally as possible.  Now, of course you want your interactions to be professional, especially since you do represent a company.  You just want to be sure when joining social media sites and establishing an online identity