Twitter Real-Time Search

Have you tried using Twitter Search?

This is a remarkable tool that allows you to conduct keyword-specific search queries that yield real-time tweets containing your search terms.

Searching tweets in real-time is a great opportunity to strike up a conversation about your industry.  Many people are looking for conversations to join that are somehow connected to their brands.  Twitter Search opens the door to just such a possibility. 

The other day, I joined a new gym so I thought I would preview what people were saying about “gym membership”.  As you can see below, there’s something for everyone.

If you’re not sure how to get started connecting with potential customers, try searching the same keywords you’re optimizing your website for using Twitter Search.

Have you had success with this approach?  Please leave a comment explaining what worked.