This morning, Facebook’s COO, Sheryl Sandberg shared the company’s view of advertising and the role they play.  Some of the questions were centered around Pages.  One audience member asked, “How do big brands connect with their fans on Facebook, without being overly promotional?”  Sheryl’s response was, “They do it around authentic news and authentic things or authentic offers that people want to see; ads that they’re interested in.”  Keep this

Just about every day, a new potential client calls or emails asking how quickly we can build followers for them on Twitter or when they can expect sales from their social media efforts. Most are not immediately impressed when I tell them it will generally take between six and twelve months to see results, as long as things are done correctly from the beginning and tracked properly. I thought it