Archive for November, 2009

Social Media ROI

The subject of ROI is a hot one when social media hits the boardroom table.  I can’t help but laugh to myself when a potential client asks me what type of ROI they can expect from their social media program–especially when the client is a referral that originated from Twitter or Facebook or someone who reads this blog.  I have to say, Erik Qualman has done it again with his

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Genesis

I was on the phone with a good friend the other day, talking about social media and what bothers us most about Twitter. Don’t judge. Isn’t this what you talk with your friends about? We both had our own unique set of opinions on the subject. I made an observation, which turned into a 15-minute rant that my friend labeled, “The Genesis of Social Media”. The premise of this was

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TwitterIn – Twitter on your LinkedIn Profile

Here’s a video I saw come over Twitter today with Biz Stone of Twitter and Reid Hoffman of LinkedIn discussing the integration of Twitter features and updates on the popular business social network LinkedIn. Unfortunately I’m feeling some bitterness about LinkedIn timeouts as I type this, as I’m sure they’re getting hit hard with visitors over the news.  So while I can’t yet implement this new functionality yet, I will

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