Google Real-Time Search

At Cyentist, we have long been proponents of a cohesive online marketing strategy. Fundamentally speaking, companies need good design, a social media plan and search marketing activity to create a firm foundation for success in marketing their brands online—locally, regionally and nationally.

We know that these elements work together to create online results for business.  Cyentist has always recognized that the relationship between social and search are invariably connected and should be regarded as an opportunity to provide highly relevant information in real time to individuals who are seeking the information in question.

Until Monday, there were not many obvious examples available of search and social as a unit.  Enter a big player: Google!  On their official blog, Google announced the inclusion of real time results in addition to their standard search result page.

Typically the search engine result page or SERP includes Sponsored Links or paid advertisements and organic results, organized by relevance to the search query.

Today, amongst the organic results, you will find a scrolling, real-time feed labeled, “Latest results.”

It is interesting to note the prominent position Google chose for these results.  It is clear they believe this is important, in fact, they have stated that Twitter’s real-time functionality is the future of search.

Welcome to the future.  Real time search has a long way to go, but it is encouraging to see such a rapid progression in this direction from a major player such as Google.

For those of you with questions about how this affects your company’s search engine rank and social media visibility, please get in touch.  We are following these trends very closely and have insights to offer based on the work we’ve done thus far.