After so many seismic shifts in attention paid to one social media brand or another, it seems apparent that we will increasingly glaze over when something “new” comes around. In fact, there is nothing new coming around at all-at least not for a while. What you’ll see a lot of is old ideas, repackaged. MySpace, Facebook, Twitter, LinkedIn, Google+ are some examples, but don’t worry, blink and there will soon

This site is the final iteration of a two-phase redesign.  The ultimate goal was to provide high quality, simple to understand information in a clean, well-designed format.

Email marketing can be a great way to reach out to and stay in touch with your subscribers in order to make them aware of news, ideas, tips, sales, new services and opportunities they might be interested in.  The list goes on.  In fact, there are probably more reasons to have an email marketing program than reasons not to have an email marketing program.  The problem lies in lack of

RULE #1: Don’t EVER opt me in!  This means, do not add my email address to your list.  Do not send me emails to which I did not personally subscribe. RULE #2: Make it easy to opt-in and opt-out! Always use double opt-in and one-click unsubscribe. RULE #3: Use accurate, interesting and attention grabbing subject lines. It should read like a newspaper/magazine heading! RULE #4: Promote events with ALL details

Up to a few years ago, most websites were viewed as “set it and forget it” one-time projects and if you’re like every other business, this was your approach too. This is your wake up call to tell you that this thinking is dangerously old-fashioned and detrimental to the overall success of your business. In short, the solution is a comprehensive website evaluation. This is essentially a thorough audit of

This topic is a hot one and just about every year at this time, I like to remind my clients, friends and family of the importance of owning their domain names.  Do you own the .com for your personal name?  If so, congratulations.  You purchased a good investment.  Even if you have not decided on plans for your domain yet, its reservation makes it yours and prevents anyone else with

When looking at metrics like cost per lead, it is vital to consider the options you’re not yet paying for. Leads are the lifeblood of your business so it stands to reason that the more leads you generate, the better–provided that the leads you’re generating are of high quality.  Let’s assume you’ve done a good job qualifying your leads to date and that all of the leads generated so far

Have you ever given something away-something so easy for you to give, but so difficult for the recipient to figure out without you? We give things away all the time. Usually the giveaway comes in the form of advice or specific services that our clients desperately need. We could charge them; and they would almost always be willing to pay. Some have even offered to do so. The thing is,

Whether you started your business yesterday or ten years ago, you started for a reason.  You had a plan, a desire and a purpose for doing so, or you would never have taken the necessary steps involved in embarking on such a difficult journey. I’m writing this to the entrepreneurs of ten years ago.  If you started your company more than a decade ago, you no doubt had to adapt

So you’ve heard that you should hire a WordPress design company to build your new website but where do you start? Well, this might be a good place and let me tell you why: As a WordPress design company, we’ve heard all sorts of stories from clients and potentials about their self-guided attempts to successfully implement their own WordPress website.  Most of them gave up shortly after taking the first