Email marketing can be a great way to reach out to and stay in touch with your subscribers in order to make them aware of news, ideas, tips, sales, new services and opportunities they might be interested in.  The list goes on.  In fact, there are probably more reasons to have an email marketing program than reasons not to have an email marketing program.  The problem lies in lack of

RULE #1: Don’t EVER opt me in!  This means, do not add my email address to your list.  Do not send me emails to which I did not personally subscribe. RULE #2: Make it easy to opt-in and opt-out! Always use double opt-in and one-click unsubscribe. RULE #3: Use accurate, interesting and attention grabbing subject lines. It should read like a newspaper/magazine heading! RULE #4: Promote events with ALL details

This topic is a hot one and just about every year at this time, I like to remind my clients, friends and family of the importance of owning their domain names.  Do you own the .com for your personal name?  If so, congratulations.  You purchased a good investment.  Even if you have not decided on plans for your domain yet, its reservation makes it yours and prevents anyone else with

What are you known for? Clients of your business may know the answer to this all-important question, but what about everyone else? The potential for new business is virtually unlimited and untapped for the average business. If you can articulate your company’s major definite purpose to the masses, you will begin to attract the very best opportunities to you. The challenge is that most companies don’t have a carefully articulated