After so many seismic shifts in attention paid to one social media brand or another, it seems apparent that we will increasingly glaze over when something “new” comes around. In fact, there is nothing new coming around at all-at least not for a while. What you’ll see a lot of is old ideas, repackaged. MySpace, Facebook, Twitter, LinkedIn, Google+ are some examples, but don’t worry, blink and there will soon

Email marketing can be a great way to reach out to and stay in touch with your subscribers in order to make them aware of news, ideas, tips, sales, new services and opportunities they might be interested in.  The list goes on.  In fact, there are probably more reasons to have an email marketing program than reasons not to have an email marketing program.  The problem lies in lack of

RULE #1: Don’t EVER opt me in!  This means, do not add my email address to your list.  Do not send me emails to which I did not personally subscribe. RULE #2: Make it easy to opt-in and opt-out! Always use double opt-in and one-click unsubscribe. RULE #3: Use accurate, interesting and attention grabbing subject lines. It should read like a newspaper/magazine heading! RULE #4: Promote events with ALL details

Have you ever given something away-something so easy for you to give, but so difficult for the recipient to figure out without you? We give things away all the time. Usually the giveaway comes in the form of advice or specific services that our clients desperately need. We could charge them; and they would almost always be willing to pay. Some have even offered to do so. The thing is,