This is your wake up call to tell you that this thinking is dangerously old-fashioned and detrimental to the overall success of your business.

In short, the solution is a comprehensive website evaluation. This is essentially a thorough audit of every aspect your website.

At Cyentist, we prioritize the website evaluation above all other services, simply because we believe in achieving a high ROI for our clients.  If the client is spending any money on advertising that leads traffic to the site, then the site better be perfect!  If not, you can definitely expect to lose visitors to a site that is more attractive, better organized and strategically planned more effectively than your own.  This does not have to be the case.

Our website evaluations are typically offered as a billable service; however, anyone who submits their information through the form above will receive a complimentary website evaluation.  We look forward to working with you.

I’m writing this to the entrepreneurs of ten years ago.  If you started your company more than a decade ago, you no doubt had to adapt and change in order to survive this long.  However, have you given any thought lately to the new entrepreneurs entering your space today?  What rules are they playing by?  Do their rules differ from your own?

Any entrepreneur starting a new business today is planning their business around their website and how they will ensure that website is found by their potential clients.  In fact, new entrepreneurs will likely be so oblivious to your rules and how you started your company that they may consider your entire business model obsolete.

We all have seen countless examples of companies new to the game achieving staggering success purely from their Internet marketing efforts.  This doesn’t just happen.  It is not the result of trying SEO or running a simple pay-per-click ad campaign.  This is timing, positioning, targeting and full execution of a solid comprehensive marketing plan.

Imagine this:  What would your wisdom coupled with today’s successfully proven Internet marketing techniques look like if integrated into a customized plan for your business?  Staggeringly successful?

It’s never too late, so what are you waiting for?  The competitors will never cease and they’re only becoming more sophisticated.  You need an ally on your team who can help you navigate the often-confusing Internet marketing landscape.  We would love to help you determine your next steps to relevance on the Internet.  If you’re not receiving a steady stream of leads generated online, we can help you.

I started Cyentist to provide entrepreneurs and small businesses a real solution to their biggest marketing problems.  I knew nobody else could deliver what I can with as much passion and obsession for relevance than I could.  With so many competitors, Cyentist’s point of differentiation is the successful integration of social, search and design as well as my personal drive to stay ahead of the most relevant and timely Internet marketing information affecting our clients.

What about you?  Use the comment space below to share with me your reasons for starting your business and what you’re doing to stay relevant, despite new competition.  Why did you start your business?

Well, this might be a good place and let me tell you why:

As a WordPress design company, we’ve heard all sorts of stories from clients and potentials about their self-guided attempts to successfully implement their own WordPress website.  Most of them gave up shortly after taking the first few steps.  Let me break down some of the reasons behind this in the interest of saving you some trouble:

1.  WordPress design is simple, but it’s not easy or quick.  It is a time consuming commitment.  Often, those who venture into the realm of website design without proper training and experience find themselves in unfamiliar territory.  Once there, the options are usually, press forward or retreat and get help from a WordPress design company.  Unfortunately, this is often realized after their old site has already been replaced by a fresh, empty version of the platform.

2.  Once WordPress is installed, finding the right theme is a daunting task.  With more recorded Google searches for keywords pertaining to WordPress-specific designs than the generic website design, there is no shortage of options available to the new or seasoned designer.  This step takes the longest–especially when there is no design plan in place.  A good WordPress design company will work with you to determine what your goals are for the website, what pages should be included, functionality of the site, color, layout and more. Often a custom theme is the best option.

3.  If they get this far, it is now a matter of customizing the theme to match brand colors, plugins, widgets, social media elements, and other components.  This is all prior to implementing a single character of text-based content, let alone photos or videos.  Those who get this far need razor sharp attention to detail in order not to miss ultra-subtle design, layout and formatting flaws that inevitably appear when pages of the site are published.  It would be appropriate to mention here that as a WordPress design company, we have never worked on a site that didn’t need coding modifications in order to be 100% complete.  This first and foremost implies that the designer should be able to read, interpret and modify CSS coding and have familiarity with HTML at the very least.

If this sounds like it would make you want to give up too, connect with us using the form at the right.  We will schedule a website evaluation for you and help you build the best website you’ve ever had!

If you feel it would challenge you to learn it all and move ahead on your own, I would ask you the following questions:

1.  Don’t you have a business to run?

2.  Do you have a lot of free time to devote to building a website?

3.  How much money would you really save attempting to do this yourself? (What is your time worth?)

4.  What if you couldn’t figure it out after investing the time and energy into this project?

5.  Wouldn’t it be easier to simply invest a small amount of money to have a WordPress design company handle this for you?

Hopefully I put a fine enough point on that.  If you know you want a WordPress website, then call the experts at Cyentist and have a professional WordPress design company build your new website.  You’ll be glad you did.  Call us for a free no-obligation consultation.  212.845.9910

Clients of your business may know the answer to this all-important question, but what about everyone else? The potential for new business is virtually unlimited and untapped for the average business. If you can articulate your company’s major definite purpose to the masses, you will begin to attract the very best opportunities to you.

The challenge is that most companies don’t have a carefully articulated brand statement and so they fall short of this attractive power for generating new business. In reality, many of their best prospects may visit their websites or see their posts and updates across the Internet, but because those updates are not well-designed the opportunity is lost.

Spend a few minutes today-right now thinking about what you do best. What are you known for? Why do your current clients work with you? If you don’t know, ask them! Once you have your answers to these questions, begin creating a short concise brand statement that anyone will understand. We’ve done it by creating the message “Cyentist is social, search and design. Share your brand statement in the comments below.

If you need help, please connect with us and let us know what we can do for you.

We are approached by small businesses every week–people who need help generating new business for their companies.  Many of these companies do not have websites that the average person would consider professional in appearance.  At a minimum this is where we typically find an opportunity to work with these companies.

When reaching an online audience, it is important to cover a few simple basics:

• Create a well-designed, easy to navigate website
• Articulate a simple, yet effective online marketing strategy
• Test and measure everything
• Rinse and repeat!

Let’s break this down further starting with design and we’ll cover search and social in our next posts:

Think about your overall impressions when you visit a website for the first time.  Like it or not, you’re subconsciously–and very consciously judging from the first second of your visit.  You’re looking for information and looking for familiarity.  Our brains automatically try to associate new information with what we already know.  So if the site in question does not provide a good user experience with simple navigation and quality information, then chances are, it will not keep visitors engaged long enough to result in a desired conversion.

On the other hand, if the website is designed well, with special attention to information architecture (the categorization of information into a coherent structure, preferably one that the most people can understand quickly, if not inherently. Definition source: Wikipedia) and overall user experience, then the visitor may likely spend more time on the site–often resulting in better conversion rates.

We have understood this from the beginning and put special priority on building simple websites with careful attention to detail and the ultimate goals of our clients.  We build social-media and search engine-friendly websites using the WordPress content management system.  Like our website?  WordPress.  We believe this is a superior platform that provides the scalability and flexibility necessary to handle the needs of most of our clients.  If you’re looking for WordPress website design in New Jersey–or anywhere, please connect with us and someone from our Manhattan office will contact you for a complimentary website evaluation.