After so many seismic shifts in attention paid to one social media brand or another, it seems apparent that we will increasingly glaze over when something “new” comes around. In fact, there is nothing new coming around at all-at least not for a while. What you’ll see a lot of is old ideas, repackaged. MySpace, Facebook, Twitter, LinkedIn, Google+ are some examples, but don’t worry, blink and there will soon

Email marketing can be a great way to reach out to and stay in touch with your subscribers in order to make them aware of news, ideas, tips, sales, new services and opportunities they might be interested in.  The list goes on.  In fact, there are probably more reasons to have an email marketing program than reasons not to have an email marketing program.  The problem lies in lack of

RULE #1: Don’t EVER opt me in!  This means, do not add my email address to your list.  Do not send me emails to which I did not personally subscribe. RULE #2: Make it easy to opt-in and opt-out! Always use double opt-in and one-click unsubscribe. RULE #3: Use accurate, interesting and attention grabbing subject lines. It should read like a newspaper/magazine heading! RULE #4: Promote events with ALL details

Whether you started your business yesterday or ten years ago, you started for a reason.  You had a plan, a desire and a purpose for doing so, or you would never have taken the necessary steps involved in embarking on such a difficult journey. I’m writing this to the entrepreneurs of ten years ago.  If you started your company more than a decade ago, you no doubt had to adapt

Hey everyone, as you can see below this post-and on all of our pages, we have installed the new Tweet button from Twitter. This makes it easier than ever to share website content across the internet on the service. Similar to Facebook’s “Like” button, the Tweet button can display a count on your site and make your content very easy to share. Give it a try and watch the video

The current count on the video as I type this is 22,564. Any predictions on where this will be by Monday afternoon?

Last week, another MySpace CEO stepped down to be replaced by two co-Presidents. In the wake of several recent changes in leadership, one would expect that at least one of them would have left behind a progressive change in what is happening in terms of retention and acquisition of new users.  Sadly, it seems the juggernaut that once was keeps filling roles with job titles, but not leaders.  Maybe this

At Cyentist, we have long been proponents of a cohesive online marketing strategy. Fundamentally speaking, companies need good design, a social media plan and search marketing activity to create a firm foundation for success in marketing their brands online—locally, regionally and nationally. We know that these elements work together to create online results for business.  Cyentist has always recognized that the relationship between social and search are invariably connected and

The subject of ROI is a hot one when social media hits the boardroom table.  I can’t help but laugh to myself when a potential client asks me what type of ROI they can expect from their social media program–especially when the client is a referral that originated from Twitter or Facebook or someone who reads this blog.  I have to say, Erik Qualman has done it again with his