That’s nice.

Posted on Mar 26 in Social by Sean P. Dillon

Social media marketing is tactfully joining conversations centered on your brand, products and services.  What is your brand all about?

No matter your answer, your market says, “That’s nice.  Now, let’s hear something besides your usual marketing pitch.   Let’s talk to someone who has encountered your brand first-hand.”

For some brands, this can be exciting.  There has never been a better way to quickly communicate the positives associated with a brand than there is by using social media. Conversations with our existing networks of friends, family and acquaintances can quickly answer questions such as:

•    What is it?
•    How does it work?
•    How do you use it?
•    Where can I get it?
•    How was your experience?
•    Would you use it/buy it/try it again?

Having access to a vast array of ready opinions on just about anything has its benefits–especially for those who are being positively discussed in an open forum.

For others, though this type of candid dialogue can be a nightmare.  Those brands that are hesitant to relinquish control are ultimately losing it anyway, much like squeezing a handful of sand in order to make sure you don’t drop any.  It seems the same powerful conversations that elevate brands to the very top of the market can pull others to the very bottom with little effort.

The issue is not whether there are positive or negative conversations happening online about your brand, because chances are you already have both.  The issue arises when brands are oblivious to these conversations and the long-term effects of not participating in them while they’re current.

If someone is asking what your brand, product or service is all about, what are you doing about it?