I just read an article on search engine marketing, reporting on a study that indicates double-digit industry growth for 2010.  This isn’t necessarily surprising to me.  What is surprising is the fact that of the 1,500 advertisers surveyed for the study, 56% of them reported that their keywords have become more expensive over the last year. This opens the floodgates to a world of implications, but I’ll share three of

Many companies with which we consult ask us how to pay per click for online advertising.  This is usually an indicator that they’ve done some research, but still don’t know what they should do or why.  The problem with pay per click, whether it is on Google, Yahoo, Bing or even Facebook is that it looks and sounds so easy to do that most people try it without doing any