Marketing via social media and SEO can have long-term benefits even after the initial attempt to direct traffic is exhausted because those links remain intact.  If a link to your web site is found by a prime potential client on a social network years after that link is posted and you win the business, whatever you originally paid for that social media marketing has paid for itself.  Pay per click advertising is not sustainable unless it actively pays you more than you spend on it.

If you want to know how to pay per click for search engine ads, you must start at the beginning and create a solid plan.  First you should ask yourself a few important questions–and answer honestly:

1.  What product(s) or service(s) do I want to promote?

2.  How much of my advertising budget do I want to invest per month?

3.  What type of ROI would be acceptable to me as a result of these efforts?

4.  Do I want to handle this internally or should I outsource the management of my pay per click advertising?

5.  Who will manage this advertising program–and do they know what they’re doing?

6.  What search engine(s) do I use most?  Use what you believe in.

7.  How long do I want to initially run these ads?

8.  If it works well, by how much will I increase my investment – and when?

9.  If it doesn’t work well, by how much will I reduce my investment – and when?  Will I stop after a certain point if no results are achieved – when?

10.  What keywords will I use as a focus to begin building a full keyword list?

Once you have answered these questions, you will begin to experience clarity on the process and automatically have a plan that is more solid than 99% of all businesses that attempt pay per click advertising.  Your answers will indicate the search engine(s) you will create an advertising account on and how much you should spend.  If you choose not to outsource the management of your account, it is advisable at the very least to outsource the initial keyword research if you are not familiar with how to do this.  Choosing the right keywords is often the biggest difference between a successful PPC campaign and one that does not produce a strong ROI.

If you would like to learn more about how to pay per click in Manhattan–or anywhere else, connect with us and someone from our Manhattan office will contact you for a complimentary online marketing consultation.