It is no secret that in order to achieve high traffic volume for your web site, optimization is key! The process in itself is complex, but the idea is simple:

Major search engines like their users (searchers) to visit frequently. They know that the only reason people come back is because they find what they are looking for. It sounds pretty basic right?

The idea is: give people what they want and they will, in turn, return the next time they need something. Because of the ad revenue search engines generate, it makes sense that their information is well organized and relevant to the search phrase typed into the box. Hence, all search results are organized by relevance to the search term.

Google, of course is the king of search engines. They have this figured out and it makes sense to follow their advice for making your web site relevant. Many studies have proved the need for search engine optimization. People read search results from the top down and left-to-right. The vast majority of people read what is on the first page of results. What shows up on top gets clicked on first.  Check out this Google eye tracking study to learn more.

The goal is to show up on top. SEO is the answer. Give the search engines what they want and they will give you what you want (top ranking for your keywords).

The question is, do you know what the search engines want?