We give things away all the time. Usually the giveaway comes in the form of advice or specific services that our clients desperately need. We could charge them; and they would almost always be willing to pay. Some have even offered to do so. The thing is, sometimes the service or advice is absolutely no big deal for us, but the impact it makes on the client is so great, it literally assures our long-term business relationship.

If your business is high-service and you’re able to go the extra mile for your clients, then just do it. The rewards will far outweigh the few minutes it takes to change their world. Try it and let us know what happens.

We are approached by small businesses every week–people who need help generating new business for their companies.  Many of these companies do not have websites that the average person would consider professional in appearance.  At a minimum this is where we typically find an opportunity to work with these companies.

When reaching an online audience, it is important to cover a few simple basics:

• Create a well-designed, easy to navigate website
• Articulate a simple, yet effective online marketing strategy
• Test and measure everything
• Rinse and repeat!

Let’s break this down further starting with design and we’ll cover search and social in our next posts:

Think about your overall impressions when you visit a website for the first time.  Like it or not, you’re subconsciously–and very consciously judging from the first second of your visit.  You’re looking for information and looking for familiarity.  Our brains automatically try to associate new information with what we already know.  So if the site in question does not provide a good user experience with simple navigation and quality information, then chances are, it will not keep visitors engaged long enough to result in a desired conversion.

On the other hand, if the website is designed well, with special attention to information architecture (the categorization of information into a coherent structure, preferably one that the most people can understand quickly, if not inherently. Definition source: Wikipedia) and overall user experience, then the visitor may likely spend more time on the site–often resulting in better conversion rates.

We have understood this from the beginning and put special priority on building simple websites with careful attention to detail and the ultimate goals of our clients.  We build social-media and search engine-friendly websites using the WordPress content management system.  Like our website?  WordPress.  We believe this is a superior platform that provides the scalability and flexibility necessary to handle the needs of most of our clients.  If you’re looking for WordPress website design in New Jersey–or anywhere, please connect with us and someone from our Manhattan office will contact you for a complimentary website evaluation.