Without a carefully articulated social media plan to achieve your goals, it is better not to start than start to join all the social media sites you can and not participate in them.

In anything, if you fail to plan, you plan to fail, right?  If you begin joining multiple social media web sites and building a network of friends, followers, contacts, etc. and it becomes too much for you to actively participate in, whose network is it, really?  Instead of abandoning connections because of human nature, time and space constraints or lack of interest, focus instead on what you like.  What would you be participating in if you weren’t trying to promote something?  What do you like?  Do that, but have a plan.

Plan your approach and create a strategy that works for you.  If you have a plan, focus on it and execute well, you will be more successful than the majority of your competitors!