Social Media ROI

Posted on Nov 15 in Search, Social by Sean P. Dillon

The subject of ROI is a hot one when social media hits the boardroom table.  I can’t help but laugh to myself when a potential client asks me what type of ROI they can expect from their social media program–especially when the client is a referral that originated from Twitter or Facebook or someone who reads this blog.  I have to say, Erik Qualman has done it again with his Social Media ROI video on YouTube.  He’ll have a million hits inside of a month, no problem.  Thank you, Erik.  This is eye-opening.  Even for me.

What is the cost of social media?

“What is the co$t of doing nothing?”

“Do you really want to take that risk?

Measuring ROI For Social Media

Posted on Sep 17 in Social by Sean P. Dillon

Just about every day, a new potential client calls or emails
asking how quickly we can build followers for them on Twitter or when they can
expect sales from their social media efforts. Most are not immediately impressed when I tell them it will
generally take between six and twelve months to see results, as long as things
are done correctly from the beginning and tracked properly.

I thought it would be helpful to refer to Oliver Blanchard’s
Basics of Social Media ROI to shed
some light on what goes into making social media work. Not only do I love the format of the
presentation, but also it explains perfectly what a brand should consider
before moving forward on an investment into social media. Just like anything else you invest in,
a return should be expected within a reasonable period of time. Here’s a closer look at how ROI should
be viewed with regard to social media: