The subject of ROI is a hot one when social media hits the boardroom table.  I can’t help but laugh to myself when a potential client asks me what type of ROI they can expect from their social media program–especially when the client is a referral that originated from Twitter or Facebook or someone who reads this blog.  I have to say, Erik Qualman has done it again with his

Just about every day, a new potential client calls or emails asking how quickly we can build followers for them on Twitter or when they can expect sales from their social media efforts. Most are not immediately impressed when I tell them it will generally take between six and twelve months to see results, as long as things are done correctly from the beginning and tracked properly. I thought it