In the wake of several recent changes in leadership, one would expect that at least one of them would have left behind a progressive change in what is happening in terms of retention and acquisition of new users.  Sadly, it seems the juggernaut that once was keeps filling roles with job titles, but not leaders.  Maybe this time it will be different.

Interestingly, MySpace was doing quite well prior to its acquisition by News Corp., in my opinion. The question is, with the data and knowledge they hold concerning MySpace users and their interests and habits, why can’t a company of their size and resources figure out what to do with that information?

Who stopped using MySpace?  Everyone currently on Facebook.  The MySpace we all know could never bring us back as the site stands currently.

The question is, what should they do?

Some action is required if the site is to be considered a player a few years from now.  Why not take the music and entertainment path by storm and become the best at that, instead of just another site for music?  What are they thinking?  I feel like they’re squeezing the sands of opportunity right through their fingers and it seems like they don’t even know it.

I have friends who bought the Droid from Verizon because of the hype leading up to it.  As cool as it is, the hype wears off.  Something like this won’t work here–they need a brand new approach with a story and incredible stickiness.  The raw materials exist.  I wonder who will make something of them.  MySpace should really consider leaving the social media museum and get on the playing field in a big way–before it’s too late.

What would you change first, if you were one of the new co-Presidents?