Cyentist, LLC » Socialnomics http://cyentist.com Social Media Agency Blog - We report on social, search and design. Mon, 07 Nov 2011 05:15:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Social Media ROI http://cyentist.com/social-media-roi/ http://cyentist.com/social-media-roi/#comments Mon, 16 Nov 2009 04:01:20 +0000 Sean P. Dillon http://cyentist.com/?p=112 The subject of ROI is a hot one when social media hits the boardroom table.  I can’t help but laugh to myself when a potential client asks me what type of ROI they can expect from their social media program–especially when the client is a referral that originated from Twitter or Facebook or someone who reads this blog.  I have to say, Erik Qualman has done it again with his Social Media ROI video on YouTube.  He’ll have a million hits inside of a month, no problem.  Thank you, Erik.  This is eye-opening.  Even for me.

What is the cost of social media?

“What is the co$t of doing nothing?”

“Do you really want to take that risk?

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