We Are All Experts Now

After so many seismic shifts in attention paid to one social media brand or another, it seems apparent that we will increasingly glaze over when something “new” comes around.

In fact, there is nothing new coming around at all-at least not for a while.

What you’ll see a lot of is old ideas, repackaged. MySpace, Facebook, Twitter, LinkedIn, Google+ are some examples, but don’t worry, blink and there will soon be a “better” one for you to try. Reminds me of household cleaners marketed to housewives in the 1950s.

The trends in shared information point clearly to the fact that it is many times easier to improve an existing idea than launch a new one-and that’s exactly what is happening, isn’t it?

While we jade and come to ignore new so-called “innovations” in social media, let’s remember that there will be common denominators in the shakeout. Fundamental elements of each brand’s service will serve as guiding principals for a still-new way of communication. We already recognize them, don’t we? The truth is, no business needs a “social media consultant” to show them what to do because we’re all experts now. However, you may need a consultant to save you time on a social media effort.

How does your business currently allocate it’s resources to cover social media related marketing efforts?