ABL MARKETING STRATEGIES
Case Study
Project Summary
Cyentist developed and launched a compelling brand for a law firm marketing project leader and business development expert.
BUSINESS:
Business Development Consultancy
INDUSTRY:
Legal
Services Provided
Logo Design
Brand Identity
Brand Strategy
Website Design
Website Management
Business Card Design
Lead Magnet
Client Challenge
As a dynamic marketing project leader and legal business development expert, Amy Lemel is an established member of several legal marketing and sales circles. Her consulting expertise is unmatched and her drive is impressive, yet she was feeling held back by not having a website where she could publicly articulate and market her professional services. Law firms that want to grow hire Amy to develop and execute plans that generate revenue, but without a website, she was relying on referrals alone to get the word out. Though Amy was not looking for an agency, while networking, two different people suggested she speak with Sean from Cyentist about something unrelated.
Cyentist solution
During our conversation, Amy became very interested in building her brand and a website she could send potential clients to visit before hiring her. Her priorities were trust, quality, and value. Amy began the branding process with a Cyentist Game Plan with Sean at the Cyentist office in New York. During the initial interview, Amy shared a complete picture of her past, present, and ideal future work life. Her Game Plan revealed a clear opportunity to capitalize on her expertise in a way that allowed her to do her life’s work unencumbered by past challenges. Amy proceeded with a Cyentist Game Changer branding intensive. The client's web traffic and lead generation metrics met expectations.
Client Feedback
“Just go with it. Sean listens and he will defer to you when appropriate yet if he has strong recommendations you will know exactly what they are. Know the level of technology you are comfortable with. Sean will adapt his tech savvy inclinations to meet your needs. Sean and his team are great to work with. Deliverables were on time and the ease of communication was very targeted to the way my organization's preferred communication style. I developed a business and a very nice rapport with Cyentist.”
— Amy Lemel