Schlesinger Lazetera & Auchincloss LLP
Case Study
Project Summary
Cyentist rebranded a top Manhattan trusts and estates Law firm following their addition of a new name partner.
BUSINESS:
Law Firm
INDUSTRY:
Legal
Services Provided
Logo Design
Brand Identity
Brand Strategy
Brand Messaging
Brand Photo Shoot
Professional Headshots
Website Copy & Design
Image Sourcing
Website Management
Client Challenge
When the SLA team expanded its partnership to add a new name partner, they needed to rebrand the firm. At the same time, they discovered their former website had disappeared, along with the person who built it! With no existing website, the firm was losing business opportunities. They needed a new brand and website delivered as quickly as possible that would tell their story and resonate with the clients they wanted. Lianne was referred to Sean from Cyentist to discuss the situation and review her options.
Cyentist solution
SLA was an ideal fit for The Cyentist Method. We began with the branding interview from the Cyentist Game Plan to establish accurate messaging for the new firm and develop a clear plan for the branding project to follow. It was important to minimize our impact on the SLA team’s time while delivering a brand that enables their prospective clients to encounter the values and professionalism of the firm. Cyentist provided an on-site brand photoshoot at the SLA office, including professional headshots of all partners and associates. Next, we finalized all the messaging, including the website and marketing copy. The entire brand, website, and all marketing materials were delivered in a one-week branding intensive. The SLA website features family heirloom-inspired imagery and a timeless, luxury, legacy aesthetic that helps tell a unique story of a firm that cares about its clients and what is most important to them. Following the Schlesinger Lazetera & Auchincloss LLP brand launch, we have continued to support their team with everything from business card orders to ongoing website management and marketing support.
Client Feedback
“The team at Cyentist provided guidance and assistance in creating the content for our website, including the design, layout and format of the site. They assisted with color and font selections, as well as providing recommendations for the presentation of photos. The project management was flawless. If anything, they kept us on track.
Additionally, the team was thorough in their efforts to understand our business and our clientele, and was instrumental in getting us to focus our thoughts in order to convey our firm's values and how we endeavor to assist our clients.
All involved (on our side) were pleased with the finished product. A number of people who have visited the site have commented positively about it, which is the best indicator of success.”
— Lianne Lazeterra, Founding Partner
