The Camperdown Group
Case Study
Project Summary
Cyentist launched the real estate career of a powerhouse daughter-in-law/father-in-law realtor® team with a disruptive brand and website that helps them close more business.
BUSINESS:
Real Estate Team
INDUSTRY:
Real Estate
Services Provided
Logo Design
Brand Identity
Brand Strategy
Brand Consulting
Website Design
Social Media Setup
Social Media Content Creation
Business Card Design
Email Signature Design
Postcard Design
Lead Magnet
Custom Email Addresses
Email Marketing Automation Sequences
Business Card Design
Email Signature Design
Closing Gift Design & Packaging Services
Brand Guidelines
Press Release
Website Management
Client Challenge
The Camperdown Group, is a licensed real estate team comprised of a unique daughter-in-law and father-in-law power duo. Melissa and Robert were excited to become licensed REALTORS® in New Jersey, however, with NJ REALTORS® boasting over 60,000 members covering this tiny U.S. State, competition is intense. That’s one REALTOR® for every 120 people. That includes REALTORS®! In this competitive real estate market, success depends on standing out among countless licensed agents competing for the same clients. Both teammates ventured into real estate from other successful past career paths and took their business seriously from day one. The Camperdown Group team wanted to differentiate with a unique brand to communicate their passion for helping people. They realized they needed to intentionally and consistently build a brand, launch a custom website, and be able to generate leads self-sufficiently. They wanted a partner who would lead the project and run with it.
Cyentist solution
After speaking with Sean from Cyentist, Melissa was intrigued by The Cyentist Method and scheduled an initial call. The Camperdown Group’s vision and timeline aligned perfectly with the way we work, so the team booked their Cyentist Game Plan before moving into a Cyentist Game Changer branding intensive. Our initial interview uncovered the origin story of The Camperdown Group and the team’s vision of family helping families achieve their home ownership aspirations. Though they are complete opposites, Melissa and Robert complement one another’s strengths in every way. Once we articulated their story, we developed the visual brand. Their logo’s focal point depicts the family’s Camperdown Elm tree in their home’s backyard, and the brand’s visuals incorporate the team’s favorite colors with imagery that stands out and gets attention. With a consistent brand, website, and marketing plan, The Camperdown Group is positioned to dominate their local real estate market.
Client Feedback
“Cyentist is helping set us apart from all the rest. They did an interview process and they asked several different questions. It’s just amazing that they were able to talk about the story and get people to see it too. The logo also tells our story and made our vision come to life. It’s almost like we created it in our head and he was able to see that and made what we wanted happen.”
— Melissa Territo, The Camperdown Group
“I love revisiting the journey and I’m still amazed at what you developed for our brand and our website. In a word, I think it’s Epic. Plus your guidance on the basics of marketing, marketing materials, and also developing user guides was stellar. EVERYTHING LOOKS AWESOME! I think our clients and potential clients are going to see and feel the difference working with TCG! Thanks for all you did for us.”
— Robert Territo, The Camperdown Group
