Perfetto Pastures

Case Study

Project Summary

Cyentist created the Perfetto Pastures brand and online presence to preserve the heritage of Helder~Herdwyck Farm while fostering sustainable farming focused on expanding partnerships with local community businesses in the Helderberg Mountains of upstate New York.

BUSINESS:

Farm

INDUSTRY:

Farming

Services Provided

Brand Strategy
Brand Positioning
Logo Design
Brand Identity
Website Design

Client Challenge

Driven by a deep reverence for tradition and a keen eye for innovation, the Perfetto Family approached Cyentist about crafting a brand for their newly acquired farm, the current site of Helder~Herdwyck Farm in the Helderberg Mountains of Upstate New York. With a vibrant history dating back to the 1790s, the property is home to one of the only American flocks of Herdwick sheep. Cyentist was also asked to develop a user-friendly website showcasing the farm's new brand, with store and visitor information.

Cyentist solution

With the implementation of the Cyentist Game Changer, Perfetto Pastures swiftly achieved its branding, website, and strategy just in time for the farm store’s opening weekend. Utilizing insights from their customized Cyentist Game Plan, we conducted a three-day branding intensive to brand and launch Perfetto Pastures. The logo, featuring the iconic Herdwick sheep, was a focal point of this endeavor

The website showcases the farm's offerings and embodies hospitality, inviting visitors to immerse themselves in the serene beauty of Perfetto Pastures and explore the newly opened on-site store. Seamlessly integrated with the brand identity, their new website is a digital hub for engaging with the farm's heritage and offerings.

With a blend of modern aesthetics and deep-rooted heritage, the logo, brand identity, and website collectively represent Perfetto Pastures as a contemporary farm destination steeped in tradition.