Coabana holdings
Case Study
Project Summary
Cyentist launched Three Subsidiary Brands for a top Washington D.C. Law firm and positioned them as pioneers in reopening U.S. Trade with Cuba, ushering in the first legal Cuban import to the U.S. in five decades.
BUSINESS:
Import/Export
INDUSTRY:
Legal, Consulting, Trading, Development
Services Provided
Website Design
Brand Identity
Content Development
Website Management
Client Challenge
When Washington, D.C. law firm, Gilbert, LLP’s subsidiary launched its Coabana brand, their team turned to Cyentist as a trusted partner following our successful work on their Reneo Consulting LLC brand. Coabana was timing its website launch with the release of breaking national news related to the U.S. reopening trade with Cuba for the first time in 50 years. They had specifically decided against hiring an industry-specific law firm website design agency because they knew they did not want the standard cookie-cutter sameness often delivered by these types of firms. Instead, they wanted an agency as innovative as their law and consulting firm—a solution-specific partner who could deliver a unique and creative website design while maintaining law-firm-appropriate professionalism. When they needed a website worthy of the national media spotlight, the Reneo Consulting team’s first call was to Cyentist.
Cyentist solution
Based on the success of their prior brand launch of Reneo Consulting, the Coabana team brought their website design project to Cyentist. With a short timeline and several business-critical agendas in play, we leveraged our existing relationship synergies to deliver our Cyentist Game Changer branding intensive. The result was a complete website solution, rapidly built and launched within a week. The website we launched for Coabana features brightly colored images depicting views of Cuba behind messaging related to Coabana Holdings, LLC, Coabana Trading, LLC, and Coabana Development, LLC. The site also features an About page featuring the team and a News section. Cyentist continued to assist Reneo Consulting and Coabana in the years following the website launch, providing website management, news and content updates, and support for the company’s internal IT and marketing teams.
Client Feedback
“We hired Cyentist twice, to develop two different web sites for subsidiaries of our law firm.
Each time we hired Cyentist to design and develop our web sites, we were looking for sites that were technologically “state of the art”; creative, yet professional-looking; “different” but also “law firm appropriate”, and reasonably priced. We also needed a fast turnaround.
The web sites that Sean and his team designed and developed for us met all of those criteria.
Working with Sean was a collaborative experience; he listened to what we wanted, then proposed his own ideas and suggestions. We ended up with web sites that captured the look and feel that we were looking for, completed on budget and on time.
Not only are the outward-facing parts of the web sites what we wanted, but the platform Sean used allows us to make many changes and edits by ourselves. And, most importantly, when we need something that is more complex, such as adding a new section or video to a site, Sean and the support team at Cyentist are extraordinarily responsive and helpful.
The fact that we hired Cyentist twice is probably the best indication of the high regard we have for them and their work. I highly recommend them.”
— Ellen R. Katkin, Director of Marketing | Gilbert, LLP
Website Design
Iconography
