CMap Industries
Case Study
Project Summary
Cyentist launched a new website for an independent Amazon delivery service Partner. In one day, we created an engaging and welcoming place for job seekers to land before applying for open positions—just in time for the holiday hiring surge.
BUSINESS:
Amazon Delivery Service Partner
INDUSTRY:
Transportation & Delivery
Services Provided
Brand Identity
Brand Positioning
Content Strategy
Website Design
Client Challenge
CMAP Industries was a new Amazon Delivery Service Partner experiencing a hiring surge amid the holiday package delivery season, but their website did not reflect the company's mission, values, or aesthetic.
The client hit a wall with their DIY website solution and felt concerned about their first impression of their employer brand on prospective team members.
Cyentist solution
Jessica from CMAP's founding team, contacted us for a Cyentist Game Plan™, which informed the content strategy and brand impression the client wanted to make on their potential team members.
The next step was the Cyentist Game Changer™ website design project, where we delivered a clean one-page website design, clear conversion copy, and a powerful brand experience.
The best part, due to another project being rescheduled, we were able to serve this client immediately and deliver the whole website in one day, just in time for the client’s holiday hiring surge.
"I cannot say enough good things about Sean and Cyentist. They did a redesign of my company's website and it came out absolutely beautiful and exactly what I was looking for. I am super busy having just started this business, so I really needed someone who was going to listen and be able to run with it and Sean and the Cyentist team did just that. They were excellent communicators and made me feel very comfortable from the first conversation. I highly recommend."
—Jessica Perfetto, Partner, CMAP Industries, LLC
Website Design
Before
After
CMAP Industries is a rapidly growing business that began with a DIY WordPress website that lacked branding, design, clear messaging, and an engaging call to action.
This was in the way of the company developing as an employer brand at the height of the holiday hiring season.
The internal pages lacked content and were non-essential to the company's business purpose.
The theme was also problematic and the founding team could no longer justify spending their own time on the website at the expense of business growth.
Cyentist Game Changer™ was the perfect solution for the development and implementation of the company's new brand positioning, identity, and website, which we built on Squarespace for speed, quality, and client ease.
We wrote compelling conversion copy to engage and convert visitors with neighborhood-focused authentic, and inviting images. This complemented a clearly written mission and introduction with storytelling and clear calls to action.
The website was launched in one day with a clean and focused single page solution.
